If you have a website for some time now, its only natural that you are starting to think of various online marketing channels. Out of which Facebook is considerably gaining popularity because of its unique nature of involving with the user and its ability to specifically target a users interests. So, are you thinking of running a Facebook marketing campaign, and divert traffic to your website? Then you definitely need to get a great landing web page designed to “convert” the incoming traffic. Here are 3 points to consider, while designing a landing web page.
(A) Consider User Experience & Visual Continuity:
The most important aspect to consider while designing a landing web page on any platform, not only Facebook, is User Experience. After all, first impression is the best impression. You need to ‘deliver’ whatever you have advertised. False advertising has proven to be ineffective in the long run. Offer a Clear USP. You also need to ensure that, the user isn’t taken to an entirely different platform on clicking the ad. If so, he will turn hostile. You need to deliver a kind of smooth visual transition.
(B) Landing Page should be Mobile/Tablet Optimised:
It’s a proven fact that more than 50% of the Facebook users are from the mobile. This makes the landing web page mobile friendly inevitable. Well, not only mobile friendly, but, you also should extensively test the mobile version for effectiveness of the CTA, design elements etc.. As good as the desktop version.
(C) Don’t make them bounce:
Whatever you do, the most important goal should be to make the traffic stick to the website/landing page. If not, the ad campaign will turn out to be hurtful. Don’t ask too much info, they’ve just met you. Don’t have a CTA they don’t want to click, Don’t give too much information in first hand design, they are yet to develop interest fully. And finally include a fine print for the few who come really interested. Pack it with all information.
Well, if its too much for you, hire a great web design company in Sydney and get it done with.