Well, talking about how Clever Web Design can Beat the Competition in Sydney, as the biggest city in Australia, it presents a unique market of 5 million people. That may not sound like much comparing to some megacities in Asia or the USA, but again, Sydney has 20% of the nation’s total population concentrated in an urban area less than 0.02% size of the country. Needless to say, the buying power is huge. So how can you stay relevant or even win over your competition? By using clever web design and innovative marketing strategies.
The scope of the competition
Let’s talk numbers. As of June, there are more than 2 million active businesses in Australia, a quarter of which are located in the greater Sydney area (GCCSA). *source Australian Bureau of Statistics*.
This is a huge competition and short of offering something unique, tapping into the majority market share requires ingenuity these days, mostly in the form of targeted advertising using new technologies. The availability of mobile high-speed internet connectivity changed the way consumers are thinking over the last decade, more than in the 50 years prior to that.
Why Web Design in Sydney?
Well, this one is pretty obvious, but still eludes a lot of business owners. Think about it. Nowadays, when you look for information regarding almost anything, business included, you look it up on the Internet. So being ranked high in the search results makes all the difference. This task lies on the shoulder of web designers who know how to tailor your web presence to best compete in the Sydney area. The second thing is the aforementioned change of consumers’ habits. We went from watching television to staring at smartphones, gathering the necessary information through social media platforms. Now, the only means of having a great presence on these platforms again stems from having a great website which is completely enticing consumers to your brand. That, and other clever marketing tricks. Since 2016, the majority of first impressions with a new brand or a company comes from website visitors. So that’s where the real competition is and, especially in an area as economically stable as Sydney, web design plays a crucial role in the fight for market shares.
What makes our designs clever?
This is more of an art form than a science, actually. Cleverness is in the details that the visitors unknowingly pay attention to, subtle stuff that makes the entire page user friendly. Here are a couple of things that we can do to turn your regular old website into a clever presentation that appeals to the visitors:
- Pick colors and fonts that work well with your brand, make them compatible
- Have the whole website focused on conveying the right point (selling, or convincing, or educating)
- Keep it simple and clutter free, the right amount of information on the pages is the key to clever website design
- Include enough call to action buttons strategically placed on the pages, therefore increasing the conversion rates.
These clever details will make your web design interesting to the visitors, making them spend more time on the site which is ultimately good for the business. Bouncing visitors are the a business owner’s nightmare and all there are plenty of more tricks in our goody-bag that we can apply to your web design. In fact, there are a lot of DO’s you can actually do in order to stay relevant and win the competition over in Sydney. There is only one DON’T and that is neglecting to pay attention to high-quality web presence and not creating a web design using these subtle details.
Optional: Visit: www.elegantwebservices.com.au, Send us an email, visit our page: https://www.facebook.com/elegantwebservices or give us a call if you would like to find out more about clever ways of using web design to grow your business in Sydney.