If you found that your e-commerce website is not working the way you are then don’t get surprised. It’s not the fault of the website, rather it the fault of the designer who had designed it. They had not equipped the site with the key designing options so that it may double up your sales. You need an optimised e-commerce website design that would track your customer’s visits and purchases. It would guide you about the choice of each of your customer and hence your sales would increase.
Although you would not find any set rule while planning your e-commerce website design, yet the following elements are desirable to create a successful online store
Ease of locating products
Think of a store, if you have to search for your desired products there and then buy, you would never return to that place again. Similarly, your website is your online store, and hence you need to plan your forefront attractively so that the products are displayed clearly and your visitors can see them easily. This would increase the conversion rate. If you have a website that offers many products then do have a search option so that it becomes easier for the customers to locate the goods that they want easily.
Special offers, freebies, and discount sales
While selling product or services online, you have only few seconds to convert a visitor into a customer. You have to grab their interest in those few seconds and nothing is better than offering discounts. Generally these discounts and offers are for single day and one would not be able to avail them the next day. With this theory they buy even those items that they did not had any plans of buying. Alluring banner with a catchy message can hook your customers easily.
Bestselling items and latest news
Your home page is the center of attraction and hence keeps it always busy. Give out latest news, announce about the best-selling items. Keep a place assigned for new arrivals so that your regular customers can find it easy to get them the moment they visit your site. Even with this you can manage the inventory in a better way as you would have an idea about the slow moving items.
Position the icons appropriately
You would find that in most of the successful e-commerce site, the shopping carts, search box, register login icons are so located that it become easier for nay customer to find them. It also allures them to click on them and start shopping. Each of these icons should be so designed that the customers can understand them by just viewing the icon. Like the shopping cart should look like a cart, or else it would defy the idea behind the concept.
Ensure about data privacy
Although it has nothing to do with the website design, but to make your e-commerce site popular, let your customer feel that you take care of their personal data and they would not be mishandled.