If you are doing business online and use Google Analytics, you probably know the bounce rate for your website. Or do you?
In case this is your first encounter with the term “bounce rate”, here is the definition: “The bounce rate is defined as the percentage of visitors who turn around at the entry page and immediately leave the site.” Something to avoid, obviously.
If you’ve been trying to increase search traffic to the website, acquire more clients or improve email sign ups, your bounce rates should be low. This means that users visiting your site should not leave before you get the chance to convert them. Google thinks of it very highly. Users leaving the website as soon as they enter, reduces your SERP’s.
Also, visitors get frustrated when a website doesn’t value their precious time. Now that you know this, it’s time to get serious and start fighting for that second click. How do you make your website cool enough to engage? What makes them want to check your other pages?
A smart web design company in Sydney should have the answers. If you are in Sydney, that smart company is us. And we, being nice as much as we’re smart, are sharing our wisdom with the world.
The secret lies in the shortcuts. Using shortcuts as a part of your web design affects the overall experience of the user. So, here are the points you should focus on to offer your users an outstanding experience and reduce the bounce rate.
(Brace yourself, some serious wisdom is coming your way!)
Smart Web Design Sydney Wisdom #1: Reduce Load Time
Most of the internet surfers want to get the needed information without delay. Most of the users would leave if the site needs longer than three seconds to load. Reducing the load time of your website is crucial for improving your UX. Optimise your images and web code, and remove any heavy scripts, plugins, and widgets. Here’s an extra tip- put a timer on your ‘loading’ message. Users who know how long they need to wait are more likely to stay on the site.
Smart Web Design Sydney Wisdom #2: Improve Accessibility and Readability
Visitors can be turned off of your site if you are using multi-level hierarchical structures or ambiguous wording. They want a web site that allows them easy navigation and access to information. Also, lack of readability can make users switch to another website. Make the text neither too small, nor too big in size- both options look unprofessional. Large parts of text will also scare the users. Make sure you use subheadings and bullet points to throw more light on your topic. You can use bold keywords, charts, pictures, or quotes where appropriate. To improve readability, use the contrast between the font colours and background.
Smart Web Design Sydney Wisdom #3: Improve Your Content
It’s important to provide a powerful content that will not only amaze the visitors but also will provide the needed results. Make sure you add new content and design elements that point to related content. Include links in a ‘related post’ sections or hyperlinks explaining some terms or leading to other pages people might be interested in. You can also include excerpts from your article on the home page. This way you’ll give a preview and increase the curiosity of the visitors.
Smart Web Design Sydney Wisdom #4: Design Multiple Screen Devices
The unresponsive web page is another technical problem that can cause high bounce rate. A web page that looks great on a desktop computer looks messy on a smartphone or tablet isn’t gonna work for you. Test your site across several platforms and devices and make sure it is universally responsive. Adjusting your site to your user’s needs increases the conversion rate and gives them a positive experience.
Smart Web Design Sydney Wisdom #5: Include Multimedia
Visuals, music, and games are the things that attract the reader more than text. Make the content more pleasant for the users by featuring an interesting clip or images related to the context. Visuals will make the users feel more interested to read and find out more about what you have to say.
Every choice you make has an effect on the bounce rate and the user experience. Providing quality content and having a website well designed will keep your visitors coming back.
Here’s some EXAMPLES for Elegantly Designed Websites in Sydney – https://elegantwebservices.com.au/web-design-portfolio/ Sound like too much for you? Hiring a smart web design Sydney company will save you the trouble of doing all this on your own. Play it wisely!