Wherever you turn, minimalist web design Sydney seem to be the IN thing. These designs seem to be all around us. In the recent years, minimalism has become one of the predominant design trends. Sydney and Australia in general, are following this trend as well.
In architecture, Japanese simple & dark-coloured interiors are on the rise. Even the minimalist lifestyle with their philosophy to “live meaningful lives with less” is taking over. Web design is another domain where decluttered solutions become more and more appealing.
What about minimalist Web Design Sydney?
The largest Australian city keeps up with the trends in web design as well, with more and more web design companies sydney coming to appreciate simplicity as the main principle in designing websites.
If you have just hit Google searching for “cool web design Sydney” but you’re not sure what exactly you want, this post is here to give you a few reasons why minimalist web design is more effective for your business than any other style out there.
#1 Minimalist Web Design Sydney – Functionality above all
Following the rule ‘less is more’ when designing a minimalist web design, creators include only elements necessary for the functionality of the site. The aim is to reduce the clutter, which makes navigation easier.
From a user’s point of view, this means finding the right information/page easier. From your point of view, this means faster page loading (which Google also appreciates) and fewer resources like libraries, plugins, and frameworks that require update and maintenance.
#2 Minimalist Web Design Sydney – Convey your message easier
Too many things going on on your website can distract people from the main purpose and the message you’re trying to convey. Minimalist web designs force you to refine your message and make it stand out instead of ‘burying’ it among a clutter of words, photos, and graphics.
Why is this important? Ultimately, your aim is to acquire new customers so, think like this: Can potential customers find the subscribe button on the website easily? Use this question as a starting point when turning to a web design company.
#3 Minimalist Web Design Sydney – Don’t underestimate the looks
Believe it or not, there are scientifically supported principles that demonstrate why removing excess elements from your website makes the design more effective. For instance, Hick’s law states that the time needed to make a decision increases with each additional option added to the site, which results in indecision.
Minimalist web designs give a sense of calmness, allowing users to take their time. They are sophisticated and make your business look confident and authoritative.
While it is true that “Minimalism is the most complex to execute and if designed well can be breathtaking”, it should be noted that, no matter the advantages, it is not suitable for every business.
Finding the right web design company Sydney is the first step towards a successful website. The right web design Sydney company will offer a wide range of solutions and creative individuals who will lead you through the process of designing the website, making sure the final product is optimal, great-looking, and functional.