Just completed your Website Design in Sydney? Well, here is something you might already know: if you are not on the first search result page on Google, Yahoo, Bing and other search engines, it’s as if you don’t exist at all. No matter how good your web design is, it cannot produce any results if no one gets to see it. In fact, there is a saying amongst internet marketers that goes something like this: If you want to hide from everyone, just position yourself away from the first page on google.
Search Engine Optimisation (SEO) is an Art. With that being said, there are things that you may know about, but your understanding of them is kinda vague. Let’s talk about the things that you can do (or to be precise, things we can do for you) in order to rank your website higher in the search results. Since we are in the business of Website Design in Sydney, we will use that as an example.
How does Google Rankings Work?
How Google ranks websites and how they come up with SERP’s (Search Engine Results Page) is actually quite convoluted and they never reveal the algorithm. That’s understandable, considering that’s what differentiates them to make them the best. But, we do know a lot of details that are proven to have a great effect on the rankings.
You see, Google wants to be friendly, so, lets assume it thinks just like a person who searches and the results delivered are based on statistics which make the results relevant to the user. Eg: Google “figures” that the more time people spend on a certain site, the more relevant that site is. So implementing smart web design principles into your website plays a huge role in the ranking process. Also, even though the way Google works has changed a lot, the importance of keywords haven’t. Afterall its what Google uses to identify a site and deliver SERP’s. What we mean by that is they look for patterns and keywords that are closely and loosely related to the subject matter. We can demonstrate it with a simple example.
“Website design in Sydney”
So, we used this phrase in a google search. In the fraction of the second between hitting the search button and the results, there is a lot of processing happening that directly influence the outcome and the results ranking.
Overtime, it has been proven and some of the most relevant ones are that; the engine may first look for sites that contain the exact or the similar phrase, think how your site is fairing in that area comparing to the sites you want to distinguish yourself from.
Also, note that Google says, duplicated content rank lower than the ones with the original material. Think about this when you actually populate your website with text, images and other media.
Also, one more thing that can influence the rankings is “relevant content”. For that part, long-tail keywords associated with the phrase “Website Design in Sydney” may be used for this specific search. So the sites containing phrases like cheap website design, website design solutions, Sydney web development, small business website design Sydney, etc., could potentially get more traction and increase your results. Note that simply throwing these words around won’t necessarily produce the desired effect because Google has supposed to have figured out how to recognize if you do that or if these words are actually used in context.
There is also a ton of other details like platform availability, the loading speed, the amount of content, etc., which if you tweak in favor of the intended visitor of the website, may get you higher up the rankings.
So what do we actually do to rank higher on Google, or How are we the best SEO company in Sydney?
Since, there is a whole segment of the industry centered on this, our SEO process are very elaborate. Here is a quick outline of the techniques we use:
- We adjust the website design to work on mobile and desktop platforms alike
- We incorporate primary and secondary keywords using known and successfully practiced SEO rules which increases your site’s relevance to the subject
- Tailor the content to be engaging and interesting, making the visitors spend more time on your website.
- We tailor website design to match the capabilities of the hosting server, decreasing the loading time and increasing the response time
Ultimately, the website should answer to the keyword. Think of the keyword as a call, and the website as the answer. Using these website design & SEO techniques in Sydney, we strive to achieve that effect. If you would like to find out more about this and improve your website’s ranking, feel free to ask any question that comes to your mind, we would be happy to hear from you.