eCommerce Website has grown to literally be the main way individuals find, research and purchase products and services in today’s world. In fact, over 50% of the population prefers to shop online, and with eCommerce growing 23% year after year, many businesses who do not have an online web store find themselves struggling to maintain and predict growth in the future.
What Makes a Good eCommerce Website?
In the world of online shopping, there are a few different influencing factors that increase or decrease the purchases made by shoppers. Building trust and rapport with a visitor before they make a decision to purchase must be of the utmost priority when building and managing an eCommerce website.
Additionally, other factors that also tend to affect the conversion rates for eCommerce websites are usually based in a few types of criteria:
- Website Speed
- Website Navigation
- Website Appeal
- Website Content
These types of factors can be more involved as you grow, but to get a good idea of a baseline, and place where you can work upwards through improvement, you need to consider the basics of how users interact with your eCommerce website design, which means always testing and improving the layout, content, and design.
Furthermore, as you use tools like Google Analytics to understand your online shoppers, you can dig deeper into the demographics, interests, and even location to help improve the probability of purchasing through your eCommerce website.
For instance, understanding your shopper and your target audience allows you to build trust, credibility, and the ability to change and modify your eCommerce website when a specific type of user lands. Maybe provide a specialized offer for their location or type of interests. This leads to more engaged visitors, and more often than not, life-long customers.
Now, many of the factors listed above are based on improving the website itself, but there are also off site factors that can contribute to a great eCommerce website design as well.
Social Media and Search Engines for eCommerce
Sometimes the hardest part of a successful eCommerce website is bringing the right type of shoppers to your web store. Through the usage of Social Media platforms like Facebook and Pinterest, you can place your products or services inside of these platforms, allowing shoppers to order and complete their purchase without ever leaving the website.
Along with Social Media, it’s important to factor in time and effort for Search Engine Optimization. Building the correct types of Schema, content density, images and overall structure of the website navigation and framework will provide even more opportunity for search engines to take notice of your well-crafted eCommerce website design, and thus provide you better rankings and more shoppers.
eCommerce is Knowing Your Shopper
Whether it’s a coffee pot or a full-scale clothing company, knowing your shopper is the most important part of any successful eCommerce website design.
Building the right website that promotes your brand vision, attracts and engages shoppers, and finally enticing them to purchase is the real end goal for any business selling online, and it’s crucial you’re focusing efforts on it as well here in 2017.