People do 1.2 trillion searches on Google, every year; that’s 180 searches for every living person on Earth. By the time you have read the last 8 words, 160,000 searches would’ve happened all over the globe. I’ll give you 40,000 searches worth of time for that whole fact to sink in (roughly about a sec).
20% of those searches are made about a business or a service. Meaning, there are more “pizza shop near me” and “local dry cleaners” searches than you can possibly imagine. This should be a point of importance for local business owners, as when someone searches for your business, Google will normally show a normal search result with the given meta title and description. Google My Business lets you manage this presence on the Google SERP by adding information like phone number, location and images to the result. Make sure it is of top priority to create a good Google My Business profile. It can increase the success, for both your online and offline operation, by bettering your search engine rankings, and by helping you gain the trust of possible customers.
Enlisting your company on Google My Business is easy. You will need a Google account to start with. Sign in to it and go to google.com.au/mybusiness. You will need to fill some basic information about your business in the next form that appears. Like the name, phone, address, website, etc. Then you will need to verify that you have business, in real time. This can be only done through posted mail. This is considered as a safeguard against spammers.
Google offers this service free of cost. You won’t have to pay anything to register, verify or maintain your account. As long as you abide to the Google policies, you can maintain a customized search engine presence for free.
With Google My Business, rather than being 3 or 4 lines of text among the search results, you can be featured on the right sidebar of Google SERP, for any relevant search related to your business. This ensures better visibility.
Display Useful Info
You can display information like hours open, address, phone number, customer reviews and ratings and your physical location on the map, to make it more interesting and useful to the user. It will also give them a clear idea about your business.
Having a Google My Business profile will make it much simpler for possible customers to find and know about, your business or service. The amount of data you want to publish through My Business is entirely up to your discretion. The more the information, more the search engine ranking and more the user engagement. But you also have to give customers more stuff to view, when making a decision about which business to choose.