Our tried and tested Pay Per Click process will help make your PPC or SEM project is a huge success. We aim to provide high conversion PPC services that exceed client expectations in generating ROI.
Pay Per Click (PPC) Process
We will analyse your complete website and its working. This includes checking whether all the pages are having a proper content, loading time, the Meta tags and content of the site to have better relevance between the keywords, ads, and landing pages. If any changes are required in Meta tags or landing page content, we’ll contact you to discuss and will move on further as per the discussion.
We will research and learn why your top competitors are ranked high on the search engines, figure out which keywords they dominate, and then identify their weaknesses. Identifying these factors beforehand guarantees a higher success rate for your campaign, since you will be avoiding the mistakes your competitors have made, and improving upon their proven successful strategies.
Next step will be to research keywords. Keywords will be selected as per their relevancy to the services mentioned in the site, the cost and competition, so Google may charge you as low as possible. It means that more converting and result-oriented keywords will be added. We’ll not use a keyword list without your approval. Negative keywords will be added so that Google would not show your ads to terms/keywords which are NOT related to your services. For example, “Free” and many more.
Once the keywords are approved by you, we’ll start the next step by creating the campaign in the AdWords account. The way we organize and set up the campaigns will lead you in to getting higher quality scores which will ultimately lower your cost and will give you quality traffic. Maximum CPC (cost per click) or pricing for the keywords will be set, keeping in mind the required cost to show the ads on first or top of the page (depending on your budget).
PPC Ads Design
Enticing and compelling ads defining your services, will be created in each ad group. All the ads will be directed to their relevant landing pages. Regular analysis and optimization is performed in order to get you more leads at low cost and beat the competitors.
Your ads will be shown to customers in a selected geographic location only. So that it wont be shown any where you don’t offer your services or where you’ll not find the right customers.
Tracking Your Audience
In order to track the activity of users on your site, we will set up a Google analytics account. So we can track what users are doing on your site, what pages they visited, which keywords they searched, if they have filled up contact form or purchased any of your product etc.
Monitoring, Optimising and Reporting
Bi-Weekly reports will be sent to you wherein you will see all the metrics or data of your campaigns like keywords, clicks, impressions, CTR, conversions, cost etc.
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Request a FREE PPC quote.
If you’re looking for an agency to start a long-term partnership to help your business succeed online, then we’d love to hear from you.