Build your brand on social media
Paid Social Ads
Social Media is already one of the most powerful and quickest communication tools that people use to connect with one another. Intelligent businesses realised its potential as an engagement tool for their target audience much earlier.
How can our Paid Social Ads help?
Paid Social Ads Features
Here are some reasons why you should use paid Social Ads services.
Frequently Asked Questions (FAQ's)
What is a Custom Website Design?
When you sign up for a Custom Website Design, we start from scratch. No templates, no pre-packaged graphics. Our website designers will create mock ups using a drawing tool i.e. Photoshop and request you to provide feedback.
What is the difference between Express Website and Custom Website?
In terms of the functionality, both Express Website and Custom Website work the same. The only difference is that express websites have pre-defined layout and structure whereas the custom website is developed based on your vision. Here are some of the examples of templates based websites we have built for our customers.
How much will it cost?
Like other agencies, we don’t charge you a massive fixed cost to build a website. Our custom website design starts at $55 per month plus low one-time setup fees.
What if I don’t like the Custom Website design you will create for me?
Our tried and tested website design process will ensure your project is a success. We aim to provide high-quality, time efficient WordPress website design services that will meet and exceed client expectations and will be well within client budget.
Can I buy the base Express Website from you and make changes myself?
Off course you can. The question is would you rather focus on your business and make more money than trying something you have not done before and learned new skills which may or may not be used in future.
How much will it cost?
Like other agencies, we don’t charge you a massive fixed cost to build a website. You only pay low one-time setup fees plus $300 per year if you decide to host your website with us..
We've got affordable solutions for you
How Social Media Help Your Business To Build A Profitable Brand?
Social media marketing Sydney is not a just a luxury but a necessity when it comes to marketing your brand and business. Social media platforms have proliferated the internet world and here are some statistics to help you under their power in Australia:
- Nearly 60% of the Australian population is active on Facebook; and 50% of them log in to their every day
- There are over 8 million registered users on LinkedIn
- There are over 5 million active WhatsApp users
- A large number of Chinese people living in Australia use China-based social media platforms such as WeChat, Weibo, and others
- 15 million monthly visitors to YouTube
- 9 million active users in Instagram
These figures are mind-boggling to say the least. Going viral on social media is what every business wants to do, and understandably so. If your brand is not under the care of a good and reputed social media agency Sydney, then you are losing out on an immensely large amount of business opportunities.
Top 3 Advantages of Using Social Media for Brand Building
There are multiple benefits to using social media marketing strategies for brand building. Three of the most amazing advantages include cost-effectiveness, powerful brand-building tool, and access to target-specific audience.
Cost-effectiveness – The most lucrative aspect of social media marketing is its cost-effectiveness. It costs very little (nothing, if you are doing it yourself) to put up an image, upload a blog, or create an informative article for your target audience on Facebook or Twitter or Instagram.
Powerful Brand-Building Tool – Cost-effectiveness does not mean ineffective marketing outcomes. If used wisely and sensibly, social media strategies can be a powerful brand-building tool for improved SEO rankings, to improve brand recognition, and increasing traffic density to your website all of which can help in enhanced conversion rates.
Access to target-specific audience – Social media marketing allows you to target audience specifically resulting in more effective campaigns than otherwise. For example, Facebook allows you to target geo-specific audience wherein you can choose gender, location, language, or age, and target your campaigns for a specific audience.
If someone likes your brand or something you have posted, then the viral nature of social media can spread your word like wildfire. One person likes it, and he or she will send it to his group of friends, and if one or two people in that group like, then it will spread to a new set of people and the avalanche will progress without any effort from your side.
Top 6 Ideas for Excellent Social Media Management Sydney
Here are some excellent ways to build a profitable brand on social media platforms.
First, look and listen – Look at the way your industry appears on social media. Listen to what your potential target audience, your competitors, and your business partners say about the industry. What are customer expectations? What is doing well and what is not? After you have understood your community well, then start creating branding profiles and social media strategies.
Educate and inspire your audience – Many times, people wrongly assume that a presence in social media means to be visible and nothing more. However, the element more important than visibility is how you inspire and educate your audience. Find out what your brand persona wants, where your audience can be found, and become their thought leader.
Create a personality for your brand on social media. Don’t limit your brand to being a business entity that is visible to people on social media. Instead, allow the culture of your business shine through to everyone who comes in contact with your brand.
Engage and interact with your target audience – Social media is meant for social interaction and not for merely listing benefits and features of your products and services. Create a personality and voice for your business brand and connect with your audience. Don’t just talk to them. Instead, talk with them. When you provide value, inspiration, and education through social media, your brand awareness will follow on its own.
Maintain consistency across all social media platforms – Getting the attention of your target audience is very tough. If you have managed to succeed in getting their attention but fail to maintain consistency of your brand you will lose it immediately.
Consistency combined with patience as you give time to your customers to connect to your brand is a critical element for a successful social media management strategy. Most often, brands lose out on the benefits of social media campaigns because they haven’t been consistent in their efforts or been patient for breakthroughs to happen.
Build awareness before you try selling – You know your target audience. You have understood their needs and the working of your industry. You have created consistency, and now you are ready to upload your brand on to social media platforms.
Your first attempt is to build awareness. You tell them what your brand stands for and what you have to offer. Don’t try to sell or make proposals on day one. All your initial efforts should only focus on creating awareness. Use content marketing strategies to showcase your brand brilliantly.
Maintain a transparent brand – It is important to give your clients a sneak-peek into your business and what happens behind the scenes as well. Introduce them to your staff members and show them pictures and personalized messages from them. Take a few pictures of your business in action and put them up on your brand profile. Don’t forget to tell your story of how and why you started your brand and include success stories from your past.
Therefore, social media marketing has immense potential to build your brand and take it to new unprecedented heights. Use the resource wisely and reap its benefits.
The advantages of social media marketing Sydney including cost-effectiveness and access to target-specific audience should be leveraged to build a powerful brand for your business. Social media marketing goes beyond listing features of your products and services. It entails building deep and sustainable social connections with your customers to build a loyal fan base for your brand for life.