Use Google Ads to dominate search
Google Ads is the quickest way to get your website to the top of the search results for relevant search terms. As you pay per click, you can control the budget for your campaign.
How can we help with your Google Ads campaign?
Why should you use Google Ads?
- Google Ads works faster than SEO.
- Increase brand awareness.
- Reconnect with visitors of your website.
- Tackle your competition better.
Custom Website Features
Here is why you should choose Elegant web services as your professional Google Ads management company.
Frequently Asked Questions (FAQ's)
What’s the difference between Google AdWords and SEO (Search Engine Optimisation)?
Isn’t AdWords a waste of money? I’ve tried it and it ‘Never Worked’.
Why does a campaign need managed & optimised each month?
Can’t I just run my Google Ads in house?
AdWords changes a lot, and it’s very powerful. It can also be very dangerous if you look at the wrong metrics.
Can I limit my Google Ads costs?
Do you guarantee Google Ads or other PPC Performance?
It’s impossible to give guarantees in an industry where we bid on an auction-based system that fluctuates placement over time.
Google warns about agencies that give guarantees for placements or other work in Google AdWords in the official Google AdWords Third Party Partner Disclosure.
Looking for experienced professionals to set up and optimise your Google Ads campaigns?
Know Everything before Hiring PPC Agency in Sydney?
Choosing the right PPC agency Sydney can be the turning point in your digital marketing strategy. The AdWords agency Sydney you chose to go with can make or break your business.
Before we go into how to choose the right PPC agency Sydney, let us understand some incredible benefits of the pay-per-click (PPC) advertising.
5 Amazing Benefits of PPC Advertising
The most obvious benefits of PPC advertising include:
- Quick and easy entry
- Measurable and fast results
- Compatible with other marketing channels
- Access to a wealth of useful information,
Let us look at some of the amazing benefits of PPC advertising.
PPC helps you achieve business goals – Ranging from a vast brand exposure to hot leads, PPC can help you achieve your business goals in a measurable way. PPC helps you align traffic drivers with your business goals.
PPC gives you access to the middle-of-the-funnel target audience through newsletter signups, content downloads, and contest entries. The right kind of push will easily move this target segment into the funnel.
PPC can be tracked and measured easily – One of the biggest benefits of PPC advertising is that it can be easily tracked and measured. You simply need to combine AdWords Sydney with Google Analytics and you will get a detailed and a bird’s eye view of your campaign’s performance.
Readily-available statistics show you how your campaigns are doing and what kind of results are coming through for you. You can clearly see a rate-of-return for your PPC campaigns unlike the others wherein this kind of information is not clearly discernible.
PPC allows a fast entry into the online marketing stage – Even if you are very late in getting into the PPC scene, you can get optimum results very soon with a bit of effort. This fast-track value-addition is not available in other kinds of marketing campaigns. For example, an SEO campaign can take a lot of time and efforts to bring results. Moreover, PPC allows you to quickly cast a wider net to an audience outside of those who are already aware of your business brand.
PPC allows you to be in control of all the campaign elements – Barring a few default campaign settings, you have control over a broad range of elements regarding how you wish to reach your target audience. You have control over the choice of AdWords, their placements, how restrictive you want to be, the campaign’s budget, and more. If you see positive results, you can scale up. Else, you can make other changes suitable to your needs.
PPC advertising is highly compatible with other marketing channels – Content planning is an important element of digital marketing that cannot be ignored. Now, PPC allows you to combine with content marketing for improved ROI (rate of investment). Similarly, PPC and SEO marketing work well together.
Know Everything before Hiring PPC Agency in Sydney
How will you know everything before hiring PPC agency in Sydney? By simply following the steps given below:
Shortlist a few PPC agencies – At the beginning of your search, short the top PPC agencies based on referrals from colleagues, business partners, and other professional contacts. Use non-referral methods such as Google’s Certified Partner Search for a completely non-biased list.
Make comparisons – Now, from this rather long list, eliminate those that don’t fit your budget and those whose offerings do not range wide enough for your needs. Nearly all PPC agencies will describe a budget range that aligns with your needs and what services they can offer under that. Moreover, these agencies must clearly give you an overview of the services that are to be included in the monthly management fees. This kind of information will help you reduce your list to a more manageable one.
Ask questions – now, your list is small and manageable. At this stage, start interviewing the agencies and ask all the relevant questions. Through these questions you should be able to give you a clear idea of whether the potential PPC agency can help you achieve your business goals optimally. Moreover, these questions should also help you understand if the working culture of the PPC agencies is aligned with that of your company.
Make a list of all the questions you need answered; those that are related to your company’s business goals and those that are related to your company’s working culture. By the side of each of these questions, write down the ideal response you are looking for. Go prepared and get answers to your questions.
Rate the potential AdWords agency – After you have completed your questionnaire with each of the potential PPC agency, rate the answers based on how comprehensive they were in terms of understanding your needs and also how close the responses were to your ideal response.
It is important to know that some agencies take time to get back to your queries. It is important to understand that this time lag is reflective of the agency’s intentions to give you comprehensive responses to all your queries. Be patient and you will find your perfect PPC partner.
Make your choice and get started – By now, you would have more or less decided on which PPC agency you want to go with. If you have followed the above steps, then your choice will definitely be a well-informed one. Don’t delay more than necessary. Make your choice and get started to reap the benefits of PPC advertising.
PPC offers a quick and measurable form of advertising for your brand. It would be naïve to lose out on the great business opportunities that AdWords campaigns can deliver to your brand and business. Choose your PPC Agency Sydney wisely and leverage all the advantages.
Getting the right PPC agency Sydney will help you get all the benefits that PPC campaigns can offer you. Spend some time and energy to find the perfect fit before choosing your AdWords agency so that you can the best available offers aligned with your business and cultural needs.