It’s certainly a complex question. We’d like to take the time in this article to give you some unbiased information that will help you make an educated choice when deciding to build your own website or hire a professional.
When it comes to building a website with or without a professional, there is one thing you must consider way before you choose your domain.
Time equals money in any business, and will be our focus in this article. If you’d like to learn more about what it takes to actually make a great website, check out our blog post 7 Tips for A Successful Small Business Website, which dives a bit deeper into the technical side of website design.
Time = Money
As mentioned above, when running your own small business, chances are your time is valuable and limited. This means a few things for you.
- You’re going to have to make time in your busy schedule to build a website
- You’ll probably have to do some research as well, adding more time lost
So that means the time you’re spending building your own website with very little experience is going to cost you money as well.
Figuring it Out, build my own website or hire expert web designer
In today’s web, there are a few website building tools available that will allow you to spend less time designing like Squarespace and Wix. These drag-and-drop website builders with enough elbow grease can potentially end up being an adequate website.
You’ll also need to make sure to use Social Media networks like Facebook, Instagram and YouTube to promote your website’s products or services to your audience, which means you’ll need to brush up on the latest marketing techniques for those respective networks.
Then comes Search Engine Optimisation, which is the method of improving and optimising your website to rank higher in search engine results so that you can gain more traffic to your website, which is a complex industry that is constantly changing from month to month.
Why Choosing an Expert Makes Sense?
As a small business owner, you know your time is valuable, and you know that there are many professionals in industries that you must rely on to help you maximise your resources, and website design is one of them.
When working with a web design expert, you’ll find that you not only get the website you need, but the advice and direction that wouldn’t be easily available to you for free. Additionally, you find that working with a professional in any industry also provides you the added benefit of their years of experiences, and what they’ve learned from providing their services.
Finding the Right Expert
It can be difficult to find the right expert for your website design needs, so you need to do your due-diligence if you do decide to work with a website design professional. We recommend finding a designer or developer that also has the ability to understand SEO and the latest industry best practices.
This tends to lead you to agencies that can provide multiple services under one roof, if not, you may miss out on key items for your website that you may end up having to pay for all over again.
Regardless of whether or not you build a website yourself, or work with a professional, you absolutely have to have an online presence for your small business. Take the time to find the right option for you, and start expecting growth for your business.
All the best!